Market Validation

People don't buy Technology - they buy SOLUTIONS to PROBLEMS!

If someone out there doesn't have a business problem that you solve then no matter how good your technology no one will buy it!  Market Validation provides hands on assistance with validation of the potential for your product / service in the target markets. 

Our Market Validation team addresses key issues such as:

  • The Value Proposition
  • Market Testing
  • Competitive Landscape
  • Market Potential


THE VALUE PROPOSITION

  • What is a Value Proposition and how do you construct the Value Proposition for your product / service?
  • How many do you have and why do you have more than one?
The Value Proposition is at the root of everything that you will do in the area of Sales and Marketing.  Without a Value Proposition that is meaningful to your potential customers it will be almost impossible to get through the door let alone make a sale.

VisionMatch has extensive experience with the development of meaningful Value Propositions that stimulate customer interest in a product / service offering thereby making access to customers and achieving the early sales faster and easier.


MARKET TESTING

  • How do you go about targeted Market Research?
  • How do you get to the right people in the right organisations?
  • What is the right approach to validating the market for your product / service?  Telemarketing, direct mail, eSurveys, trade shows conferences, web research?
Testing the market is vital but it has to be done properly.  Understanding who "owns" the business problem you solve and how important getting it solved it is to them will make your sales process easier and, just as importantly, show investors that you have a winning solution to a real business problem that people want solving.  Market Validation is the key to opening wallets - both those of customers and investors!

VisionMatch plays a key role in helping clients validate their propositions in the marketplace.  Providing everything from basic market research through to talking directly to decision makers in your target companies we are able to help you validate your Value Proposition quickly and effectively.  Vital information for feedback into the Business Planning Process and search for external investment.


COMPETITIVE LANDSCAPE

  • Who are your competitors?
  • What is their solution compared to yours?
  • Why are they competitors?
  • Where geographically are they strong?
  • How are you different and why is that important?
  • Do you have a real chance in the market?
You may have a compelling message and target customers support that message saying they have a real business problem but you can guarantee if someone knows they have a problem then someone else is trying to solve it.  YOU NEVER HAVE ZERO COMPETITION!  The biggest competitor is often "Do Nothing".  In most cases there still has to be a significant financial benefit before someone will "Do something Different" and buy your solution.

Understanding the competitive landscape is again critical for the success of your own sales process and in convincing investors that they should invest in you and your solution.

In the same way as for Testing the Market, VisionMatch plays a key role in helping clients validate their propositions in the competitive landscape.  Under an independent banner we are able to conduct research and gather vital intelligence on the competitors products and services to the market.  Again, vital information for feedback into Market Validation, the Business Planning Process and search for external investment.


MARKET POTENTIAL

  • How does all of this market and competitive intelligence add value to your product / solution?
  • Where are you in the market and what market position could you achieve compared to what you want to achieve?
  • Does this all add up to a viable business opportunity?
Too many businesses fail because they proceed on false beliefs and ambitions.  Investors will see this and be extremely cautious in making investments where they cannot see a clear market opportunity and an ability within the company to exploit that market opportunity.

VisionMatch has the experience and a network of specialist market validation experts across a range of technology disciplines.  We can help you assess your true potential in the market, present this in the right way through a targeted Value Proposition and test this proposition with real customers.  With a solid market validation exercise you will improve your probability of sales and have a strong case to present to potential investors.

For more information or to request our Market Validation overview contact Richard D'Silva or email info@visionmatch.co.uk